Inside the New York Showroom
Located in the heart of the historic Soho, our New York Flagship Store is a serenity for brides-to-be in the heart of the shopping district. Hardwood floors are accented by exotic tiles, while pops of luxurious sage velvet furnishings and brushed gold hardware play into the brand’s affinity for laidback-luxe, paying homage to the earth tones of Ziem’s home town and location of the head office on the Gold Coast, Australia. “Of course there’s beautiful natural light (a must-have for any bridal appointment). The space is a dreamy serenity for brides-to-be where they can come in, unwind and let us take the stress out of finding the dress,” says Ziems.
Paying homage to the brand’s Australian heritage, the intimate space is styled with wild eucalyptus floral arrangements, and guests can enjoy a cool glass of Australian sparkling wine or a warm cup of Australian white rose tea, both adorned with romantic rose petals.
Grab your girlfriends and prepare to make unforgettable memories in our flagship space! Book an appointment with a one-on-one Stylist or simply pop in to experience our exclusive European laces and effortless silhouettes in person.
We pride ourselves in taking the stress out of finding the dress. We want women to know it doesn’t have to be a daunting experience so no matter if you’re seeking our traditional private experience, maybe a girls weekend where family are flying and FaceTiming in, or you’d prefer to rock up and grab your gown in a New York minute, we’ve got you covered!