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Inside the New York Showroom

Bridal gown fitting showroom view with racks, lounges and accessories ready to view in our New York wedding gown showroom

Inside the New York Showroom

Welcome to Grace Loves Lace New York
43 Wooster St, New York, NY 10013, USA
newyork@graceloveslace.com
+1 646 484 6468


Located in the heart of the historic Soho, our New York Flagship Store is a serenity for brides-to-be in the heart of the shopping district. Hardwood floors are accented by exotic tiles, while pops of luxurious sage velvet furnishings and brushed gold hardware play into the brand’s affinity for laidback-luxe, paying homage to the earth tones of Ziem’s home town and location of the head office on the Gold Coast, Australia. “Of course there’s beautiful natural light (a must-have for any bridal appointment). The space is a dreamy serenity for brides-to-be where they can come in, unwind and let us take the stress out of finding the dress,” says Ziems.

Paying homage to the brand’s Australian heritage, the intimate space is styled with wild eucalyptus floral arrangements, and guests can enjoy a cool glass of Australian sparkling wine or a warm cup of Australian white rose tea, both adorned with romantic rose petals.

Grab your girlfriends and prepare to make unforgettable memories in our flagship space! Book an appointment with a one-on-one Stylist or simply pop in to experience our exclusive European laces and effortless silhouettes in person in our wedding gown showroom.

We pride ourselves in taking the stress out of finding the dress. We want women to know it doesn’t have to be a daunting experience so no matter if you’re seeking our traditional private experience, maybe a girls weekend where family are flying and FaceTiming in, or you’d prefer to rock up and grab your gown in a New York minute, we’ve got you covered!

Book an appointment in New York now!


  • Our exclusive New York wedding gown showroom with velvet lounges
  • Wedding gowns and accessories in our New York showroom
  • Accessory cabinets for your luxury wedding
  • Showroom view from lounge area featuring glass coffee table and single seat lounge chairs
  • Accessories on shelves along a wall with racks opposite
  • Angle view of our New York bridal gown showroom in the main lounge area
  • White pillars with dark teal lounges on the large central floor space
  • White pillars with dark teal lounges on the large central floor space
  • Bride fitting with lace wedding dress, looking down at her leg
  • Our exclusive New York wedding gown showroom with velvet lounges
  • Back view of bride trying on wedding gown while looking in a large mirror
  • Side view of bride wearing a lace wedding gown with long train and lounges behind her
  • Back view of bride trying on wedding gown while looking in a large mirror
  • Bride with arms stretched above her head side on with the long lace train held up off the floor
  • Bride wearing lace gown sitting on single seater lounge chair with crossed leg looking down
  • Back view of bride facing a large mirror arching herself backwards
  • Bride in wedding dress during fitting in our New York showroom with a lace wedding dress in front of a dark teal lounge
  • Bride sitting on a dark teal lounge seat casually holding a champaign glass enjoying her wedding dress made from lace