Our Story

In 2010, Grace Loves Lace founder Megan Ziems had an idea. Disillusioned with the structured, traditional wedding “uniform” that dominated the market, SHE SET OUT TO CHANGE THE INDUSTRY. She believed that quality shouldn’t be dictated by a price tag, that A WOMAN SHOULDN’T HAVE TO SACRIFICE STYLE FOR COMFORT and that brides of today deserved better than average...

AND SO BEGAN the story of Grace Loves Lace. Since then, our team created a whole new perspective to bridal dressing and have been designing gowns we want to wear. Our handmade gowns are all about effortless luxury, quality and style. We design for the women whose passion burns bright like a flame; the women who love fearlessly with all of their hearts. We design gowns that have soul, originality and authenticity.

“The essence of what we do is what our mission was from the beginning - to design wedding gowns that women want. The common thread that women of all different cultures, shapes and sizes share is that we want to feel beautiful. Style helps us define ourselves on a daily basis and your wedding day should be no different. My background in the fashion industry gave me insight into just how stale the bridal offering was when I was searching for my own gown in 2010. I wasn’t satisfied with the wedding uniform. I wanted more. I couldn’t do a gown with a corset, boning, structure or restriction, it just wasn’t for me. I needed a gown that was authentically me. A gown that had personality, that told MY story and was designed with passion, movement and luxury in mind.

The woman we design for is at the core of everything we do. She is effortlessly sophisticated, captivating, down to earth, sexy and authentic. She’s warm as the Spanish sun and cool as the Californian night. The GLL woman has morals and values – she knows exactly what inspires and motivates her.”

7 years on, we have an incredibly passionate and dedicated team that work in our Australian headquarters and international showrooms. We love what we do and are proud to have paved the way for brides all over the world. We pride ourselves on the reputation we’ve built as the industry leader in unique bridal. We deliver to over 65 countries a year and love nothing more than hearing each GLL bride’s story. Our customers are our ultimate muses who inspire us to create gowns just as unique as they are.

The GLL Way

Order Online

Every GLL order is processed through our website where the help of our expert online Stylists is at your fingertips. We also have 7 showroom locations worldwide in the USA, the UK and Australia.

Handmade in our
Australian studio

We are celebrated as the only online destination where you can confidently order your dream wedding gown online. GLL gowns epitomise comfort, luxury, versatility and feature our signature stretch fit.

Our Gowns

All of our gowns are handmade in our Australian studio where design, production and dispatch is all managed in-house. We offer Made-to-Order and Ready-to-Wear collections.

Luxury Lace

Above all we believe in two things: high quality luxury lace and ethical handmade manufacturing. We only use the finest laces, silks, embroideries and trims and proudly uphold our reputation for being the best at what we do.


Our designs are worn by brides all over the world. Last year we delivered to over 65 countries and continue to expand our shipping channels and global reach.


Product Excellence
Winner 2017

Business Excellence
Winner 2017

Best Pop-Up Experience
Winner 2017

Our Passion

Luxury made wearable in the most ethical way

Luxurious French laces are our passion. Our unique, non-traditional approach to garment construction pioneered a new style of wedding dressing as we paved way for the modern bride. Versatile, comfortable, stretch fits are our specialty. Handmade in breathable, luxurious laces and silks that allow you to be you. There is nothing more beautiful than a bride who is comfortable and effortless. Quality and ethical manufacturing are the core of what we do at GLL. We do not believe in mass production which is why each and every gown is handmade to order in our Australian studio.

The ancestry of Grace Loves Lace is woven throughout the very fabric they specialise in. Enchanted by the beauty and delicacy of French lace, Megan’s Great Grandmother passed on her passion for design and lace to Megan’s Mother, Sally. Growing up between Wales and France, Sally explored the lace making regions France is famous for and went on to design luxurious French lingerie. Her successful career was underpinned by high quality production and ethical manufacturing, beliefs which inspired Megan from a young age.

Grace Loves Lace is available exclusively on our website or in one of our three showrooms: Los Angeles, U.S.A, London, UK, the Gold Coast, Australia. Each piece in our collection is handmade in our Australian studio and delivered worldwide. Designing, producing, and dispatching entirely in-house allows us to remain affordable, high quality, ethical and true to our brand values.


Each piece from our collection is handmade to order in our studio on the Gold Coast, Australia by our in-house team of seamstresses in luxurious laces and silks. Every gown is handmade, packed and shipped from our head office to ensure you’re in good hands.

Made-to-Order means your unique gown will be handmade especially for you to your size range and height. For more urgent deliveries, we have a range of Ready-to-Wear gowns available.

Our range of Ready-to-Wear gowns are available for urgent delivery and have been handmade to a standard size and height. They are handmade in our Australian studio and dispatched from our head office within 3 days of your order being placed.

Yes, we offer delivery worldwide and ship our gowns to over 65 countries each year. International parcels are sent via UPS Express / International DHL Express which includes full tracking. You will receive your purchase in 3-5 business days after your order has been placed. All parcels shipped within Australia are sent via Australia Post Express which includes full tracking.

The only place to purchase an authentic Grace Loves Lace gown is through our website or if you have an appointment at one of our global showrooms. Our expert team of online Stylists are here to assist you every step of the way. Simply select the style you’ve decided on, add it to your shopping bag and proceed to purchase. Our Customer Service team will look after you from the processing of your order right through to delivery.

We choose to exclusively sell our collection through our website and our seven worldwide GLL showrooms – Los Angeles, New York and Dallas (USA), London, (UK), the Gold Coast, Melbourne and Perth Australia. As a result we do not have stockists and the only place to try on a Grace Loves Lace gown is in our showrooms or at our exclusive Concierge events.

Our Customer Service team look after you from confirming your order and dates, to sizing and measurements, along with any other details. Your gown will be handmade in our Australia studio. The stages of your gown construction start with fabric allocation, to fabric cutting, to our in-house seamstress sewing your gown, to the final hand sewing and then quality control. Your gown will be dispatched from our head office in Australia and we deliver worldwide.

From the moment you place your order our Customer Service team will work with you to confirm your order, wedding date, sizing and measurements. Your gown will be handmade in our Australian studio which starts with allocation of your fabric, which is then cut and hand-sewn by our in-house seamstresses. Your gown will journey through testing including a final quality control check conducted by our dedicated QC team who personally pack and dispatch each and every order.

Generally brides order 12-18 months before their wedding, however we can take orders up to 5-6 months before delivery. If you require a Made-to-Order gown and need a more urgent delivery please contact our Stylist team (stylist@graceloveslace.com). A selection of Ready-to-Wear gowns are also available for urgent delivery.

We have a selection of Ready-to-Wear gowns which are available in our Ready-to-Wear category. These gowns are available for immediate purchase and urgent delivery.

Your unique measurements and proportions determine your dress size. Our gowns incorporate our signature stretch, versatile and flexible fit. Your Made-to-Order gown will be made to your size range and your height. If you are purchasing a Ready-to-Wear gown, you should choose the dress size that best represents your standard, everyday dress size.

We recommend watching this helpful video to accurately take your measurements. You can also reference our guides and sizing charts or speak to a Stylist.

We work with brides with both minimal time-frames and long time-frames. We recommend all our brides secure their order as soon as possible to ensure our limited fabrics can be allocated to their order. We work off a production and delivery timeframe based on the date of your wedding. For further assistance please contact us or email info@graceloveslace.com

Due to our production demands we are unable to customise or alter our designs.

We have lots of brides hoping to lose a bit of weight before their special day, which is no problem at all. You will notice that our fabrics are beautiful and stretchy, so often if brides drop a size in weight, their original size still fits beautifully. If not, our dresses are very easy to alter by a professional seamstress if you would like it a bit more fitted. If you place your order well in advance of your wedding date then we can confirm your size before your dress goes into production.

Many of our brides hope to lose a little extra weight before their special day. The luxury of the fabrics we use contain a comfortable stretch so if a bride does drop a little weight their original size will still fit beautifully. We do however recommend securing your gown according to your accurate measurements. Should you wish to alter your dress we recommend only seeing a professional seamstress to make the gown a little more fitted. If you place your order well in advance of your wedding date then we can confirm your size before your dress goes into production.

All of our dresses undergo a final 3-step high-grade professional quality control to ensure fabrics and manufacturing is of the highest standard before delivery. Our dedicated Quality Control team are highly qualified and experienced, and we pride ourselves on our stellar reputation. To hear from more of our ecstatic brides please see our testimonials. In the rare event of any manufacturing fault, we would of course repair your dress for you

We are more than happy to send you a fabric swatch of the gown to help you gain a feel for the fabrics however unfortunately we are unable to send a gown for you to try. We offer one-on-one appointments at our Showrooms located in Los Angeles, USA, London, UK and the Gold Coast, Australia. We also offer Styling assistance via email, live chat, phone and Skype. Please email stylist@graceloveslace.com for more information.

Our reputation is exceptional. We sell to brides worldwide and pride ourselves on delivering the best service with the best product, and the most unique designs. Our team has over 30 years experience in design and high-end manufacturing with French stretch lace. Our product is so specialised that only a team with this much experience can deliver these results. We attempt to cover the majority of our frequently asked questions and information on the website, you can also see many of our lovely brides in the Our Brides. We also have images of our studio, which you might like to view to put your mind at ease.


“ Unforgettable
effortless dresses ”

“ The Most Pinned Wedding Dress
In The World ”

“ One of the top 20 Australian
fashion brands on Instagram ”

Our Brides