Shopping bag

For a unique & unforgettable bridal shopping experience, look no further than our luxurious New York showroom.

At your appointment, you’ll be greeted by a friendly stylist before settling into your own private styling suite surrounded by your loved ones. We have no doubt you’ll find the perfect dress to complement your style, body shape and wedding type.

During these trying times. additional health & safety measures are put in place. This includes sanitisation of hands and all surface areas, the required wearing of face masks, increase of professional cleaning services and adhering to social distancing regulations. Proof of vaccination is required should you not wish to wear a face mask.

Take a Look
Inside the Space

New York, Let’s Get Married!

Nestled in New York’s fashionable and iconic Soho neighbourhood, this divine heritage space reflects our effortless, sophisticated aesthetic. Think sage velvet lounges, blush furnishings, optimal lighting, our iconic copper detailing and wild Australian eucalyptus – this is our most luxurious space yet! Book an appointment to try our signature ready-to-wear styles, alongside our exquisite occasion-wear and accessories. You can even order your made-to-measure gown, hand-crafted just for you in Australia.

During your New York bridal showroom experience, your relaxed and friendly Stylist will take you to your private styling suite, where you’ll be given loads of time and space, as well as one-on-one award-winning service, to experience and try on our dresses. This is your moment, alongside your girlfriends, to really savour the joy of being engaged and soak up the anticipation and excitement of getting married! Complete the look with accessories of your choice – shoes, veils, earrings and bridesmaid dresses are all available to you.

During your appointment, you’ll experience hand-crafted gowns created from premium laces and silks, ethically-made in our Australian studio. Whether you’re a modern, classic, bohemian or luxe beauty, our collections include an array of wedding gowns to empower you and make you feel like the best version of yourself on your special day.

We have no doubt you’ll be able to discover ‘The One’ – a wedding dress that remains true to your personality and individuality, where you can completely and unapologetically be YOU, with the freedom to dance and move. We can’t wait to meet you at our New York bridal showroom.

Opening Hours

  • MON 9:00 am - 6:00 pm
  • TUE 9:00 am - 6:00 pm
  • WED 9:00 am - 6:00 pm
  • THU 9:00 am - 8:30 pm
  • FRI 9:00 am - 6:00 pm
  • SAT 9:00 am - 7:00 pm
  • SUN 9:00 am - 7:00 pm

"I'm so happy I made an appointment at Grace Loves Lace - it was a dream experience. My stylist, Becca, was amazing. I was with my mom and sister and she gave us all water and champagne (it was a super hot day in NYC so it was great). She was so knowledgable and knew exactly what I was looking for. I never felt pressured to buy anything but after she put a veil on me to complete my look, I just KNEW I was getting my dress that day. I'm so happy I'm going to be a GLL bride! If you're a NYC bride, definitely come here, you won't regret it."


"I am from New York and I have been following GLL on social media for years. Once I got engaged, I booked an appointment straight away - I knew I had to wear one of your stunning gowns for my special day. The beauty and uniqueness can't be found anywhere else."


"I had an amazing experience here at the New York Flagship store. The store itself is gorgeous. Beautifully decorated & clean and just overall a great atmosphere. I had Becca Andrews as my stylist and she honestly sealed the deal for me. I did purchase my wedding dress from here not only because they have beautiful dresses but because of my experience with Becca."