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Marketing Promotional Terms & Conditions

March 2023 Free Veil Promotion

We are gifting every bride who purchases a full-priced wedding gown in the month of March a free veil, whilst allocated promotional stock lasts.

There are seven styles to choose from: Truly Madly Deeply 310cm Ivory, Pearly Long 280cm Ivory, Henri 280cm Ivory, Shimmy 280cm Ivory/Silver, Lumi Veil 280cm Ivory, Fleur Viel 270cm Ivory, Frederike Veil 220cm Ivory,

Valid from 12:00am AEST 1st of March 2023 to 11.59pm AEST 31st March 2023. One Free veil per person/order. Item cannot be redeemed for cash or used in conjunction with another offer.

GRACE Veil Giveaway

To celebrate our birthday month we are gifting every bride who purchases a full-priced wedding gown in the month of November a free GRACE veil.

Valid from 12:00am AEST 1st of November 2022 to 11.59pm AEST 30th November 2022. One Free GRACE veil per person/order. Item cannot be redeemed for cash or used in conjunction with another offer.

Brilliant Earth x Grace Loves Lace Giveaway



The entry period for the Brilliant Earth X Grace Loves Lace Giveaway (the "Giveaway") starts on October 17, 2022 at 9:00 AM Pacific Time ("PT") and will end on November 4, 2022, at 11:59 PM PT ("Giveaway Entry Period"). One (1) winner will be selected on or around November 11, 2022 and notified by Instagram direct message. Winner will be selected subject to these Official Rules. A Sponsor-owned computer is the official time-keeping device for this Giveaway. Entry in the Giveaway does not constitute entry into any other promotion, contest, or sweepstakes. THIS GIVEAWAY IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH FACEBOOK, INSTAGRAM, TIKTOK, TWITTER, OR OTHER SOCIAL MEDIA PLATFORMS.


The sponsors for the Giveaway are Brilliant Earth, LLC ("Sponsor” or “Brilliant Earth”), located at 300 Grant Avenue, 3rd Floor, San Francisco, California 94108 and Grace Loves Lace Inc. (“Sponsor” or “Grace Loves Lace”), located at 1510 Abbott Kinney Boulevard, Venice, CA 90291.


The Giveaway is open to current legal residents of the 50 United States (including residents of Washington, D.C., but excluding residents of Rhode Island). All entrants must be 18 years of age or older or age of majority or older (in those jurisdictions where age of majority is over 18). Employees of Sponsors and their respective affiliates and subsidiaries, their immediate family members (parent, child, sibling and spouse of each) and those living in the same households of such employees are not eligible. Void elsewhere and where prohibited by law.


Visit Sponsors’ co-branded Instagram post announcing the Giveaway ( or and follow the instructions to follow each of the Sponsors on Instagram and like and comment on the Giveaway post. All entrants must have a personal Instagram account and must be following each Sponsor’s Instagram page (@BrilliantEarth and @Grace_Loves_Lace) to win. Limit one (1) entry per person, per Instagram account. Multiple entries received from any person after the first entry received from that person will be void and will not be counted. Any attempt to obtain more than the stated number of entries by using multiple/different email or mailing addresses, accounts, identities, registrations and logins, or any other methods, will disqualify all that participant's entries, and that participant will be disqualified from the Giveaway and may be disqualified from future Sponsor promotions. Any use of an automated system to participate is strictly prohibited and will result in disqualification from the Giveaway and all future Sponsor promotions. By entering into this Giveaway, you agree that each Sponsor may contact you on Instagram by sending you a direct message, tagging you, or naming you on such Sponsor’s Instagram page.


On or about November 11, 2022, the Sponsor will conduct a random selection from among all eligible entries timely received. The odds of winning depend upon the number of entries received. One (1) prize (Total ARV: $4,025) will be awarded, consisting of one (1) Brilliant Earth $2,000 Gift Card (ARV: U.S. $2,000), one (1) Grace Loves Lace $2,000 Gift Card (ARV: $2,000), and one (1) signed copy of Nick Viall’s Don’t Text Your Ex Happy Birthday (ARV $25).  

The winner will be notified via Instagram direct message within approximately seven (7) days following the drawing. Winner will have ten (10) days from the time of notification to respond, otherwise the prize will be forfeited and the Sponsors will not select an alternate winner. No substitution, assignment or transfer of any prize is permitted, except by the Sponsors, who have the right to substitute a prize with another of comparable or greater value. No returns or exchanges of prizes permitted except at the Sponsors’ sole discretion. All taxes in connection with the prize, and the reporting consequence thereof, are the sole responsibility of the prize winner. Prize winner may be sent a tax form 1099, or other appropriate tax document, in the event the average retail value of the prize requires either or both Sponsors to submit such form(s). The Sponsors may require a signed affidavit and/or completed W9 before awarding any prize. Prize winner may be required to pay shipping and handling fees. Each Sponsor may, in its sole discretion with respect to such Sponsor’s portion of the prize, pay for shipping and handling for any winner. Any taxes or duties owed for shipping and handling fees will be the sole responsibility of the winner. The Sponsors and their agencies are not responsible for any delay or failure to receive notification for any reason, including inactive email or social media account(s), technical difficulties associated therewith, or winner’s failure to adequately monitor any email or social media account. The Sponsors reserve the right to disqualify any winner should winner be in violation of these Official Rules as determined by the Sponsors in their sole discretion.


Each Sponsor makes no representations or warranties of any kind, express or implied, regarding your participation in the Giveaway or any prize of any kind. By entering the Giveaway or receiving any prize, each entrant agrees to release and hold harmless each Sponsor and Meta Platforms, Inc. (parent company of Facebook and Instagram), and each of such party’s subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, employees, officers, directors, successors and assigns (collectively, the “Released Representatives”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Giveaway or receipt or use or misuse of any prize. The released parties are not responsible for: (1) any incomplete, incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the promotion; (2) any lost or misdirected mail, or any technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Giveaway; (4) technical or human error which may occur in the administration of the Giveaway or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrants participation in the Giveaway or receipt or use of misuse of any prize. Entrant agrees to release and hold each of the Sponsors and Meta Platforms, Inc., and each of such party’s Released Representatives harmless from any and all consequences, liability, losses, damages (including without limitation, consequential, punitive, incidental, special or increased damages and those related to personal injury, death or damage to property) and costs and expenses, of any kind, under any legal theory, arising from or related to this Giveaway, including but limited to entrants entry and participation in this Giveaway, the acceptance and/or use (or misuse) of any prize, printing errors, any claims based upon rights of publicity and invasion of privacy. Neither Sponsor is responsible for any fraud or misconduct on the part of the entrants. Should an entrant engage in fraud or misconduct of any nature, including but not limited to a violation of these Official Rules, that participant is subject to immediate disqualification from the Giveaway and perhaps future Sponsor promotions. If for any reason an entrants entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant's sole remedy is another entry In the Giveaway, if feasible; if not feasible (as determined by Sponsors in their sole discretion), entrant shall have no remedy or recourse against Sponsors whatsoever. In the event that production, technical, programming or any other reasons cause more than stated number of prizes as set forth in these Official Rules to be available and/or claimed (i.e., more than (1) prize), the Sponsors reserve the right to award only the stated number of prizes (i.e., the prize) by a random drawing among all legitimate, un-awarded, eligible prize claims.


The Giveaway, the prize, and all materials provided on or through the Giveaway are providedas is without warranty of any kind, either express or implied, including without limitation the implied warranties of merchantability, fitness for a particular purpose, and non-infringement.


The Sponsors collect personal information from you when you enter this Giveaway. Information submitted to Sponsors in connection with this Giveaway is subject to each Sponsor’s Privacy Policy. Brilliant Earth’s Privacy Policy is available online, at; Grace Loves Lace’s Privacy Policy is available at Each Sponsor reserves the right to use any information collected in accordance with its Privacy Policy. Except where prohibited, participation in the Giveaway constitutes entrant's consent to each Sponsor’s use of entrant's name, prize information, likeness, voice, opinions, biographical information, hometown and state and all or a part of entrant's entry for promotional purposes in any media without payment or consideration, and without notice to, or prior review or approval from, entrant. Within five (5) days of receiving notice, except where legally prohibited, the Sponsors may also require potential winner to sign an affidavit of eligibility, liability release and a publicity release that, among other things, will allow Sponsors to use entrant's name, photograph, likeness, voice, prize information, and biographical information for publicity and promotional purposes without further compensation, and without notice to, or prior review or approval from, entrant, where permitted by law. 

Notice of Financial Incentive (CA residents): This Giveaway may be considered a “financial incentive” under the California Consumer Privacy Act because the Sponsors are giving entrants something in exchange for the collection and retention of their personal information. The value of such personal information is related to the value the Sponsors offer to entrants for participation in the Giveaway and varies based on several factors, including whether entrants respond to marketing offers from the Sponsors or subsequently opt out, as well as the Sponsors’ costs associated with administering the Giveaway. Participation is voluntary, and you may opt out at any time by contacting either Sponsor by Instagram direct message.


Giveaway official rules and the rights and obligations of the Sponsors and participants will be governed by, construed, and enforced in accordance with the laws of the State of California, United States of America, without regard to any choice of law principles. All actions, proceedings or litigation relating hereto will be instituted and prosecuted solely within the State of California, San Francisco County. Each entrant hereby agrees and irrevocably consents to submit to the exclusive jurisdiction and venue of the courts of the State of California and of the United States of America located in the State of California, United States of America, for any and all claims arising from or related to this Agreement.


The Sponsors are responsible for the collection, submission and processing of entries and the overall administration and execution of the Giveaway. Entrants should look solely to the Sponsors by emailing with any questions, comments or problems related to the Giveaway, including winner's lists. 


© 2022 Brilliant Earth, LLC and Grace Loves Lace Inc. All rights reserved.