Coco Loco Launch Events around the World
To celebrate the launch of our highly anticipated 21/11 mainline collection Coco Loco, we held 15 exclusive launch events across our global showrooms to showcase the new and exclusive designs. Hosting over 400 key guests across our New York, London, Toronto, Los Angeles, Boston, Miami, Dallas, San Diego, Chicago, Seattle, Phoenix, Minneapolis, Nashville and Perth showrooms, this was an opportunity to introduce the collection to friends of the brand, globally.
Guests were invited to celebrate in style, and along with being treated to an exclusive preview of the new collection, they enjoyed cocktails on arrival, grazing platters, and bespoke activations including love readings and veil bar photobooths. Our global showrooms – that already exude our signature effortless luxury aesthetic – were adorned with blue hydrangea floral arrangements for the occasion.
In addition to the cocktail parties, we activated as part of the official NY Bridal Market, where we had a live model installation, showcased on the virtual runway and guests had full access to our talented stylists to help guide them through the collection. Set to be the most iconic collection to-date, Coco Loco features a new lace, unique fabric combinations and all new silhouettes. Made up of eight signature gowns, two veils and five accessories, the collection was designed for all women, in all moods and of all senses of style, shape and size.
As always, the entire collection has been sustainably and ethically crafted with love. Coco Loco supports the Grace mission through offering luxurious and ethical wedding gowns that brides feel confident and comfortable in, whilst keeping them at an accessible price point. A highlight of the collection is the introduction of our new Mirror Lace. This unique lace consists of bold geometric shapes and is so intricate, it gives the illusion of beading without the discomfort and heaviness that comes with this style of gown.
As with all Grace Loves Lace gowns, the Coco Loco collection is sustainably and ethically designed. The new collection also heroes elevated finishes and includes intricate details from the inside out. With internal construction that offers support and security; to geometric trims and hand placed lace panels, every gown is a true work of art and provides luxurious comfort.
The release of Coco Loco also marks ten years since our Founder and Creative Director Megan Ziems started Grace Loves Lace, after a frustrating search for a dress for her own wedding.
