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Make a statement with Viva Magenta, Pantone’s Color of The Year for 2023!

Pantone, viva magenta and barbie theme

Introducing Viva Magenta, Pantone’s chosen Color of The Year for 2023.

 

Following the "Veri Peri" purple, it's now time for this color to take the lead in shaping the chromatic trends of 2023. This vibrant and deep pinky red hue exudes an incredible energy and is set to make waves on the wedding scene. 

 

It's an exciting time for couples getting married in 2023 as they can’t go wrong with Viva Magenta for their special day. With Viva Magenta, the possibilities are endless, allowing you to infuse your wedding with intensity and romanticism. This color perfectly embodies the essence of love, from bridesmaids' attire to the bride's accessories, as well as the ceremony and decorations.  

 

Pink is having a moment this year, with "BarbieCore" also taking the world by storm. Discover our best tips to transform your wedding into an unforgettable magenta extravaganza!


#Barbiecore themed bridesmaid party

Unveiling Viva Magenta: Pantone's Color of The Year for 2023

Pantone is making a bold and vibrant statement by crowning "Viva Magenta" as the color of the year for 2023. You may wonder what Viva Magenta is and how it can bring your wedding to life?

 

Let us fill you in. This vibrant and deep hue is sure to make a lasting impression on your guests. We love how this color of pink stands out from previous shades like Very Peri.  This color is reminiscent of a carmine shade or a deep raspberry, making it a perfect choice to make a statement without going too overboard.  

 

Viva Magenta 18-750 is a vibrant and lively shade that beautifully combines pink and purple. It adds a burst of color to any bridal party or special occasion. Whether it's featured on social media, websites, or incorporated into your wedding decoration and accessories, Viva Magenta makes a bold and captivating statement. 

 

According to Leatrice Eiseman, the director of the Pantone Color Institute, Viva Magenta carries a playful tint and is perfect for various settings and occasions. Its versatility knows no limits. So, get ready to embrace the captivating energy of Viva Magenta and make your wedding day unforgettable. 


cowboy barbie inspired shoes
Bride in the Lumi gown

#BarbieCore Inspiration

 Get ready to dive into the world of Barbie! From the highly anticipated release of the "Barbie" movie directed by the talented Greta Gerwig to the revival of the iconic Mattel doll as a fashion icon, this trend took 2022 by storm and is now gearing up for a bigger impact in 2023. Say goodbye to outdated stereotypes as Barbie empowers and celebrates diversity like never before. 

 

But hold on tight because there's more! This nuanced crimson hue strikes the perfect harmony between warmth and coolness, exuding a contagious energy of positivity. Brace yourself for the ultimate declaration: "pink is the new black". Wearing pink in 2023 becomes a symbol of style and self-expression, transcending gender boundaries.  

 

At GRACE, we absolutely adore the Viva Magenta shade as it exudes confidence, optimism, and a boost of energy that resonates with our community of #GRACEwomen. So go ahead and unleash your inner Barbie with a splash of audacious Viva Magenta! 


Barbie's colour Inso, Pantone's courtesy

How Should You Embrace Viva Magenta for Your Wedding?

From generation X to Z, we all share the same enthusiasm for the release of the Barbie movie!   

 

It's already inspiring people worldwide, and the wedding industry is no exception... Who wouldn't want to infuse their special day with a touch of Viva Magenta? This pink favorite is the ultimate decor trend that's sweeping the bridal party scene. 

 

What better color than Viva Magenta to perfectly symbolize love? We've already introduced warm and vibrant tones, and there's so much more to come! 

 

When we think of Viva Magenta, femininity and romance come to mind. Tollens, the Viva Magenta’s creator, describes it as a mood, a need, and a reflection of energy.


Pink wedding shoes

So, here are five ideas to incorporate the Viva Magenta hue into your wedding setting:

 

  1. Opt for a monochromatic color palette by combining the Viva Magenta shade with other shades of pink and red. 

  1. Use it for your floral bouquets. Whether it's centerpieces or bouquet toss, red or pink flowers will infuse your special day with love. 

  1. Make a bold and unique statement by incorporating Viva Magenta into your wedding destination. Shine and create a tropical palette with vibrant neon colors. 

  1. Dress your bridesmaids in warm and vibrant tones such as Viva Magenta and let them feel refined and romantic. 

  1. Stay trendy and pair it with other Pantone colors like Gray Lilac or Pale Antler. 


bride and groom celebrating the barbie theme

So, here are five ideas to incorporate the Viva Magenta hue into your wedding setting:

 

  1. Opt for a monochromatic color palette by combining the Viva Magenta shade with other shades of pink and red. 

  1. Use it for your floral bouquets. Whether it's centerpieces or bouquet toss, red or pink flowers will infuse your special day with love. 

  1. Make a bold and unique statement by incorporating Viva Magenta into your wedding destination. Shine and create a tropical palette with vibrant neon colors. 

  1. Dress your bridesmaids in warm and vibrant tones such as Viva Magenta and let them feel refined and romantic. 

  1. Stay trendy and pair it with other Pantone colors like Gray Lilac or Pale Antler. 


Incorporating Pink on Your Special Day

Feel free to fully embrace the trendy Barbie core color!  

 

To achieve the desired look, you don't have to go all out with pink from head to toe. Our recommendation is to select shades of pink and combine them with neutral colors or delicate creamy details.  

 

By keeping the major elements of your wedding decor neutral, you can maintain a refined and sophisticated aesthetic. For subtle yet stylish touches, consider incorporating pink accents in your invitations and custom signage, adding a touch of the Barbie aesthetic without overwhelming it. From bright pink hues to capturing the laid-back Malibu Beach vibes, you'll have plenty of options to choose from. 

 

It's time to let your inner Barbie shine and create a wedding celebration that's as stylish and vibrant as can be! 

 Bride on a swing adorned with pink flowers
Pink wedding setting with #Barbiecore theme