Behind the Campaign: Golden Girl
Journey to the quiet town of Bunyola in Mallorca as content creator, Isabella Curtis (@bythatsocialgirl), takes you behind the scenes of our Golden Girl campaign alongside our talented team of creatives.
We based ourselves in Bunyola, a quiet town in the foothills of the Tramuntana mountains, and the heart of our shoot was an old villa that felt like it had been holding stories for centuries. Mallorca has this way of instantly slowing you down. The streets are warm stone and winding, the sea is always just around the corner, and everything feels drenched in golden light.
The villa we shot in felt like stepping back in time; cobblestone courtyards, heavy wooden doors, and walls that have clearly held a thousand stories. Light spilled through the archways in the morning and bounced off the textured stone by late afternoon. Everywhere you turned there was another backdrop waiting: weathered shutters, sun-bleached walls, even an old well in the courtyard that ended up feeling like a character in the shoot itself.
We based ourselves in Bunyola, a quiet town in the foothills of the Tramuntana mountains, and the heart of our shoot was an old villa that felt like it had been holding stories for centuries. Mallorca has this way of instantly slowing you down. The streets are warm stone and winding, the sea is always just around the corner, and everything feels drenched in golden light.
The villa we shot in felt like stepping back in time; cobblestone courtyards, heavy wooden doors, and walls that have clearly held a thousand stories. Light spilled through the archways in the morning and bounced off the textured stone by late afternoon. Everywhere you turned there was another backdrop waiting: weathered shutters, sun-bleached walls, even an old well in the courtyard that ended up feeling like a character in the shoot itself.
Rhythm of the Day
The day was a journey of creativity, collaboration, and pure joy in bringing “Golden Girl” to life. We started in the early hours with hair and makeup: the look was bronzed, wild and free - the kind of undone beauty that catches the light just right. Isa (@isa.andreeva), the face of the campaign, was effervescent from the moment she sat in the chair, ready to take on anything. Her energy instantly lit up the space; she was the Golden Girl before the camera even started rolling.
From there, the shoot unfolded with a steady rhythm, methodical but never stiff. Each scene was approached with intent, yet always with space for spontaneity. Jessica (@jessica_ruscoe) shot stills, Gleb (@glebique) captured video, and I moved through the villa with my lens focused on content and behind-the-scenes moments. Together, we built not just a campaign but a layered story: polished images, playful video, and a social-first look at what it takes to create.
Rhythm of the Day
The day was a journey of creativity, collaboration, and pure joy in bringing “Golden Girl” to life. We started in the early hours with hair and makeup: the look was bronzed, wild and free - the kind of undone beauty that catches the light just right. Isa (@isa.andreeva), the face of the campaign, was effervescent from the moment she sat in the chair, ready to take on anything. Her energy instantly lit up the space; she was the Golden Girl before the camera even started rolling.
From there, the shoot unfolded with a steady rhythm, methodical but never stiff. Each scene was approached with intent, yet always with space for spontaneity. Jessica (@jessica_ruscoe) shot stills, Gleb (@glebique) captured video, and I moved through the villa with my lens focused on content and behind-the-scenes moments. Together, we built not just a campaign but a layered story: polished images, playful video, and a social-first look at what it takes to create.
It was hot, but the energy was electric. The villa, standing for centuries, gave us endless textures to work with… archways, courtyards, and stone walls that seemed to change with every shift of the light. We kept moving and shooting, fuelled by the sense that each frame was adding to something bigger.
By the time we wrapped up, we were hot, tired, and still unwilling to put the cameras down. It felt like we’d bottled the island’s glow, not just in images, but in the feeling of Golden Girl herself: raw, radiant, and untouchably alive.
It was hot, but the energy was electric. The villa, standing for centuries, gave us endless textures to work with… archways, courtyards, and stone walls that seemed to change with every shift of the light. We kept moving and shooting, fuelled by the sense that each frame was adding to something bigger.
By the time we wrapped up, we were hot, tired, and still unwilling to put the cameras down. It felt like we’d bottled the island’s glow, not just in images, but in the feeling of Golden Girl herself: raw, radiant, and untouchably alive.
Unforgettable Moments
The cake shots were truly iconic. There was this moment where the whole team started counting Isa in, cheering her on to do what everyone secretly dreams of: taking a chunk out of the custom Golden Girl inspired cake “while no one was watching.” It was hilarious and chaotic in the best way, with Amy from GLL on standby armed with paper towels, making sure not a crumb of red velvet touched the gowns.
What could have been a mess turned into one of the most memorable scenes of the campaign - unconventional, playful, and authentic. It was Golden Girl in motion: carefree, a little rebellious, and completely alive in the moment.
Unforgettable Moments
The cake shots were truly iconic. There was this moment where the whole team started counting Isa in, cheering her on to do what everyone secretly dreams of: taking a chunk out of the custom Golden Girl inspired cake “while no one was watching.” It was hilarious and chaotic in the best way, with Amy from GLL on standby armed with paper towels, making sure not a crumb of red velvet touched the gowns.
What could have been a mess turned into one of the most memorable scenes of the campaign - unconventional, playful, and authentic. It was Golden Girl in motion: carefree, a little rebellious, and completely alive in the moment.
Creative Lens
The team interpreted Golden Girl with what felt like a real synergy of creative energy. Each person had their own lens, but we were all chasing the same vision: something that would stop people mid-scroll and really showcase both the beauty of the gowns and the spirit behind them.
Our photographer Jess leant into the Golden Girl storyline, letting the gowns speak while capturing emotion in timeless frames. Her eye for candid moments gave the campaign its honesty and kept the story grounded. Gleb shot playfully and with motion in mind, building a story that felt raw and cinematic at the same time. I worked on the social-first content, showing the behind-the-scenes chaos that makes campaigns like this come alive - the quick outfit changes, the laughter between takes, and the moments you rarely see but always remember.
Together it gave the campaign layers: polished yet romantic hero shots, storytelling video, and a peek behind the curtain. It wasn’t about creating something glossy and untouchable but about making Golden Girl feel real, magnetic, and alive in every medium.
Creative Lens
The team interpreted Golden Girl with what felt like a real synergy of creative energy. Each person had their own lens, but we were all chasing the same vision: something that would stop people mid-scroll and really showcase both the beauty of the gowns and the spirit behind them.
Our photographer Jess leant into the Golden Girl storyline, letting the gowns speak while capturing emotion in timeless frames. Her eye for candid moments gave the campaign its honesty and kept the story grounded. Gleb shot playfully and with motion in mind, building a story that felt raw and cinematic at the same time. I worked on the social-first content, showing the behind-the-scenes chaos that makes campaigns like this come alive - the quick outfit changes, the laughter between takes, and the moments you rarely see but always remember.
Together it gave the campaign layers: polished yet romantic hero shots, storytelling video, and a peek behind the curtain. It wasn’t about creating something glossy and untouchable but about making Golden Girl feel real, magnetic, and alive in every medium.
Golden Shots
The light in Mallorca did all the heavy lifting, amplifying Golden Girl at every turn. The
storytelling leant into that glow, and Isa embodied it completely. We played with texture, shifting light and playful setups to bring the vision to life, and there were moments where it all just clicked. More than once, we all found ourselves yelling, “This is giving Golden Girl; she is the moment.” Those frames, caught in the middle of laughter and golden light, instantly felt like the defining visuals of the campaign.
Golden Shots
The light in Mallorca did all the heavy lifting, amplifying Golden Girl at every turn. The storytelling leant into that glow, and Isa embodied it completely. We played with texture, shifting light and playful setups to bring the vision to life, and there were moments where it all just clicked. More than once, we all found ourselves yelling, “This is giving Golden Girl; she is the moment.” Those frames, caught in the middle of laughter and golden light, instantly felt like the defining visuals of the campaign.
Details That Matter
The gowns themselves carried so much of the story. We focused on the embellishments, the beading that shimmered as the light shifted, the textured fabrics that gave depth in close frames, and the subtle design details you only notice up close.
Customisation played its part too. Straps that could be styled differently and trains that moved with versatility, we leaned into showing how each piece could adapt while still feeling effortless. Shot against the raw surfaces of the villa, stone walls, sun-worn shutters and cobbled floors, the details stood out even more. It was those small touches that made Golden Girl feel unique: confident, modern, but still grounded in craftsmanship. One of the unexpected highlights was finding out that famous actors had stayed in our villa before us. It gave the space an added sense of history, like we were creating our own chapter in a place already full of stories.
Details That Matter
The gowns themselves carried so much of the story. We focused on the embellishments, the beading that shimmered as the light shifted, the textured fabrics that gave depth in close frames, and the subtle design details you only notice up close.
Customisation played its part too. Straps that could be styled differently and trains that moved with versatility, we leaned into showing how each piece could adapt while still feeling effortless. Shot against the raw surfaces of the villa, stone walls, sun-worn shutters and cobbled floors, the details stood out even more. It was those small touches that made Golden Girl feel unique: confident, modern, but still grounded in craftsmanship. One of the unexpected highlights was finding out that famous actors had stayed in our villa before us. It gave the space an added sense of history, like we were creating our own chapter in a place already full of stories.
Looking back, it really was a dream campaign. Every detail, from the light to the gowns and the laughter behind the scenes, embodied what Golden Girl is all about: confident, effortless, and unforgettable.
Isabella x
Looking back, it really was a dream campaign. Every detail, from the light to the gowns and the laughter behind the scenes, embodied what Golden Girl is all about: confident, effortless, and unforgettable.
Isabella x
